So you want to build an eCommerce website for your online business and you’re trying to figure out just how you will get it done. Well, you’ve come to the right place. Read on and we’ll take you through the process, step-by-step, and also let you in on the best eCommerce hosting service out there. Win win!
- Figure Out Your Domain Name
This is the most important step of building your eCommerce website and should take up a large part of your attention and time. The domain name is what your audience will connect to first, and even though it should be catchy, don’t go for names that may not address your brand properly. Create a name that will tell your customers exactly what you’re about. For example, “vintagejewels.com” clearly communicates that this eCommerce website is selling vintage jewels.
However, there are cases when the domain names don’t thoroughly present the nature of the website but it works. But there’s one thing to note that such eCommerce websites already have expended an amount of time and money on their branding that they can pull it off.
Another tip; keep it short. Domain names that are too long are not only hard to remember but they can cause the user to enter either typos or wrong addresses that can lead them elsewhere. Keeping it short only works for your business.
In case you’re stuck on deciding, then there are a lot of online tools available as well that can help you in that front, like LeanDomainSearch or NameStation.
- Register Your Domain:
Once you’re done, you need to lock on that name and register it through an accredited domain registrar. One of the best ones to look out for is Temok which lets you register your domain name at the best prices. You can also get more value for your buck by opting for one of Temok’s promotions.
- Select Your Platform
Here you will decide which platform you want to choose to power your eCommerce website. There are two main categories to choose from:
This will come in handy when you have a technical understanding of web-hosting and eCommerce yourself. Otherwise you will have to hire a developer to do that.
Although self-hosted can seem like a handy solution since it’s flexible in terms of designing and having more control but it can become costly what with the server fees along with customization fees given you’re not apt in technical knowledge.
Hosted ecommerce platforms is a relatively better option as it takes care of your hosting and server maintenance. Therefore it is a preferred option for non-technical people who want to build websites themselves.
Temok gives its clients the best eCommerce hosting services which are fully managed with their dedicated servers in US, Netherlands and Russia. Since your eCommerce hosting platform can make or break your business, it’s very important to give it full attention of detail.
- Design and Set Up Your Website
- Design Your Site
Next it’s time to design your website to perfectly present what you’re selling to the customers. Here’s where Temok can help you again as they offer website design services with affordable prices that can be easily accomodated in your budget plan as well. If you have the technical knowledge or not, Temok will help build the website you desire. Moreover, no matter which plan you choose, Temok will give you free one year web hosting along with design services.
This step should be detailed thoroughly as it creates your brand. If you visit temok.com right away then you will come across some very nifty deals as well.
- Set Up Payments
Next you should set up your payment gateways, determine your provider’s fee and rates, decide what kind of payments will you accept then finally perform eCommerce integration. Because when your payment gateway integrates with your ecommerce platform, your customers won’t have to leave your website to enter their payment information and complete the purchase, making their checkout experience much smoother.
This step in your eCommerce website building is quite self-explanatory. You will have to check that all your hardwork is working and in top condition. Nothing is nightmarishly worse than setting up your eCommerce website and then having it crash as soon as customers start coming in. Note that server crashing will never be a case once you decide to go with Temok for your web hosting since it provides the best eCommerce hosting. So sit back and let your brand build.
- Market Your Brand
The most used strategy to market your brand is to use SEO. You have to make sure that you’re optimizing for the search terms to attract the best traffic. Finding the best keywords is, well, key in SEO. Find the ones that cater to your brand and eCommerce website. Once you’ve done that, it’s time to apply those insights to your website. Take your list of keywords and strategically incorporate into your page titles and descriptions (include meta titles and descriptions), headers, web copy, and URLs.
- Content Strategy
To create relevant and educational content allows you to engage your audience and peers, and hence puts you as a trustworthy authority in your niche. Moreover, by producing high-quality content that relates to targeted keywords and contains the right links can really boost your SEO rankings.
Get started with content marketing by figuring out most asked questions and then addressing those queries in a FAQ page on your website. Or if you want to take things to the next level, consider coming up with in-depth guides and rich resources. What’s more, coming up with great, share-worthy content encourages others to link to your site, which further boosts your SEO.
- Social Media Marketing
Social Media Marketing lets you directly communicate with your target audience and figure out their needs so you can incorporate them in your business and thus grow. Also, in this way, your customers can easily reach you and communicate their needs.
So there you have it, the 6 steps you can go through to build an eCommerce Website. It will take work but it is achievable especially if you keep making smart decisions along the way.
Hopefully this guide will help you achieve that.